Backforth


An identity and business card for David 'Backnforth' McTeague.

With a need for business cards, I was asked by David McTeague to put something simple together for his Marketing & Promotions alias, Backnforth.

I wanted to give him something that was incorporated in his overall identity, but with an alternate element that could stand on it's own as well.

While we initially went with a reversed 'n', I also added the set of arrows - one going back, one going forth. A reference to his days of a DJ as DJ Backnforth.